News - Imaweb

12 July 2020

Imaweb-IDF Group Completes Its Acquisition of Serinfer

Imaweb/IDF Group, one of the largest developers of CRM solutions and DMS for the automotive industry in Europe, announced today that it has completed the acquisition of Serinfer, a Spanish developer, distributor and supplier of DMS for automobile dealers. VIGO, MADRID AND PARIS – July 3rd 2020 Imaweb/IDF…

10 May 2020

After-Sales at the service of the Customer Relationship in the Automotive Industry

With the emergence of new services and players (car centres, online trade-in, etc.), driver loyalty at the point of sale is no longer what it used to be. However, driver loyalty is crucial to ensure that they buy their future…

7 May 2020

Automotive CRM at the heart of digital transformation

How should automotive CRM evolve to cope with the digital transformation? For a long time, the importance of the Customer Relationship was underestimated by automotive players, whether brands or dealerships. But with the emergence of CRM (Customer Relationship Management), knowledge…

12 April 2020

Audience Network, serving the dealership’s Facebook ads

Audience Network, serving the dealership’s Facebook ads With Audience Network, dealerships can now create an ad on Facebook and push it beyond the boundaries of the social network. Reaching Internet users on popular websites and mobile applications, this feature is…

11 April 2020

What is the lifespan of an automotive digital lead?

Automotive leader: the virtues of immediacy In this age of immediacy offered by the Internet, car leads have a new requirement for dealerships: responsiveness. As the life span of a prospect tends to gradually shorten, automotive dealership networks have no…

3 April 2020

2018 Paris Motor Show: as popular as ever

Recently rebranded simply as the “Paris Motor Show”, the trade show reinvented itself this year, probably as a response to many predictions of an event on the way out. Now that the Show is over, it’s time to take stock,…

2 April 2020

What is the place of women in the world of car sales?

Automobile sales, like car sales, are largely male domains. However, with the evolution of morals and society, women are starting to impose themselves in this universe, to the point now of being prized by OEMs and described as “elite saleswomen”….

13 March 2020

E-commerce : the future of car sales?

The future of automotive sales will be digital, failing which automotive sales won’t have a future.As digital is becoming an increasingly important part of the car-buying experience, Manufacturers have already set their new goal for the next decade: grow e-commerce….