News - Imaweb

7 March 2023

“The gender difference is not as evident as it used to be; nowadays, anybody might know about cars, and anybody might not be interested in them”. The automotive industry in Europe has traditionally been male-dominated. According to data from the…

10 February 2022

PSG-backed Imaweb expands into the Nordics and strengthens SaaS capabilities via three new acquisitions

Imaweb établit sa présence dans les pays nordiques avec l’acquisition de FordonsData et renforce sa suite numérique de solutions logicielles pour les concessionnaires avec l’acquisition de CUSTEED (Garagescore) et de Midrange Solutions and Services. Lyon, France – le 10 février…

17 November 2020

Imaweb announces the launch of digital invoicing for the automotive distribution market in partnership with Esker

Lyon, 17th of November 2020, Imaweb, a leading provider of dealership management systems (DMS) and customer relationship management solutions (CRM) for the automotive industry in Europe, today announced the launch of digital invoicing in partnership with Esker, a worldwide leader…

23 September 2020

The Imaweb-IDF Group becomes Imaweb, a unique brand making 100%-digital customer journeys a reality

One year on from its creation, the Imaweb-IDF Group announces a strategic turning point in its history. Known for its customer relationship solutions and management software packages, the group recently acquired a number of companies specialising in digital automotive solutions…

10 May 2020

After-Sales at the service of the Customer Relationship in the Automotive Industry

With the emergence of new services and players (car centres, online trade-in, etc.), driver loyalty at the point of sale is no longer what it used to be. However, driver loyalty is crucial to ensure that they buy their future…

7 May 2020

Automotive CRM at the heart of digital transformation

How should automotive CRM evolve to cope with the digital transformation? For a long time, the importance of the Customer Relationship was underestimated by automotive players, whether brands or dealerships. But with the emergence of CRM (Customer Relationship Management), knowledge…

12 April 2020

Audience Network, serving the dealership’s Facebook ads

Audience Network, serving the dealership’s Facebook ads With Audience Network, dealerships can now create an ad on Facebook and push it beyond the boundaries of the social network. Reaching Internet users on popular websites and mobile applications, this feature is…

11 April 2020

What is the lifespan of an automotive digital lead?

Automotive leader: the virtues of immediacy In this age of immediacy offered by the Internet, car leads have a new requirement for dealerships: responsiveness. As the life span of a prospect tends to gradually shorten, automotive dealership networks have no…

8 April 2020

The interest of Facebook’s lookalike audiences for the dealership:

The Facebook Lookalike Audience: a powerful tool for targeted dealership advertising The Facebook Lookalike Audience: a powerful tool for targeted dealership advertising What if it were possible for a dealership to reach targets that have the same profile as its…

3 April 2020

2018 Paris Motor Show: as popular as ever

Recently rebranded simply as the “Paris Motor Show”, the trade show reinvented itself this year, probably as a response to many predictions of an event on the way out. Now that the Show is over, it’s time to take stock,…