News - Page 2 of 2

13 March 2020

The future of automotive sales will be digital, failing which automotive sales won’t have a future.As digital is becoming an increasingly important part of the car-buying experience, Manufacturers have already set their new goal for the next decade: grow e-commerce….

26 February 2020

Digital and the dealership, at the heart of marketing trends in the automotive sector

At the end of 2018, Kantar TNS and 366 unveiled the results of the second edition of the Drive survey. An opportunity to discover the major marketing trends in the automotive sector, such as the importance of the physical point…

7 January 2020

Convert your automotive prospects with inventory ads

Among all the tools offered by Facebook, one is very relevant for automotive dealers: Automotive Inventory Ads Aimed specifically at potential buyers, Automotive Inventory Ads creates automated ads based on the dealership’s inventory and the behaviour of Internet users. The…

4 January 2020

Reinventing the customer relationship in the dealership thanks to CRM

Customer Relationship Management was somewhat a side issue for automotive dealerships for many years. But in the face of increasingly fierce competition and the evolution of the car buying process under the impetus of digital technology, the question of CRM…

30 November 2019

Vehicle depreciation: not all equal

For some, choosing which car to buy has become a real obstacle course. Not only is the supply considerable, but motorists need to be thinking about reselling the vehicle they have yet to buy. While some brands do seem to…